Brand Lookbook
For Berlin-based brand By-told, mixing art with fashion shapes into a unique, grounded concept. The brand collaborates with expanded Berlin artists of various media and, collaborating with Kaligaris in India, embroider the art forms on one-of-a-kind garments. For their first ever brand identity, they requested an immersive presentation in the form of a book that can easily be circulated by the team as presentation material. I created a 100-page book with 3 different chapters, mixing the brand’s typography, executing collages, and creating dynamic title spreads.
The By-told team expressed a desire to keep the layout clean, yet warm and engaging—maintaining a sense of creativity and playfulness, while still following a lookbook approach.
Elegant
At the heart of the brand is crafting poetic stories with emotion. Liquid forms and poetry are woven throughout the book.
Poetic
The intention behind By-told is timelessness rooted in elegance. The goal of the presentation was to create something relevant for both their archive and future clients.
Timeless
