IN-BETWEEN


IN-BETWEEN

FASHION EDITORIAL

In-Between is an editorial project rooted in the concept of simple authenticity and the moments of silence that accompany reconnecting with our inner joy. It aims to highlight the happiness found in embracing one's true self and the confidence that arises from this genuine connection.

Drawing inspiration from the celebration of togetherness and the natural world, the editorial emphasizes the beauty of life's simplicity and the sense of self-assurance it brings.

The editorial seeks to capture the essence of opulence within the genuine joy of being true to oneself. It narrates a story of confidence through the lens of a carefree summer day, where the beauty of life and connection takes center stage.

The project involved meticulous production planning, casting selections, and the creation of mood boards to ensure alignment with the concept. Image selection and creative direction were integral parts of the process, as they aimed to convey the message of self-assured simplicity and authentic joy.

The placement of images within layouts played a crucial role in conveying the narrative of the editorial. Nature served as a backdrop, enhancing the overall sense of connection and simplicity portrayed in the visuals.

In-Between successfully captured the essence of the concept, resonating with audiences by showcasing the beauty found in embracing one's true self. The editorial received positive feedback for its authentic portrayal of confidence and celebration of togetherness.

ART DIRECTION/EDITORIAL DESIGN/SOCIAL MEDIA/CASTING/PRODUCTION/IMAGE SELECTION

PHOTOGRAPHER: Maximilian Mouson

ART DIRECTOR: Veronika Chrysagi

MODELS: Keletso Omo, Jamaul K. Barnett