ALL THE MORNINGS IN OUR WORLD

For madame shoushou's SS21 collection, I created a visually dreamlike campaign and lookbook shoot. Drawing inspiration from the endearing atmosphere and emotional journeys that the movie The Dreamers showcases, I developed a light and intimate visual story. I selected an oudoors location, approachable models and directed the post-production to fit the brand’s values. These visuals were strategically employed across various social media platforms to amplify the brand's aesthetic and engage the audience, elevating madame shoushou as a point of reference on elegant and romantic fashion.