A DELICATE MOOD

Laptop screen mockup: moody winter fashion campaign landing page
Instagram storytelling: Evocative campaign photos capturing the mood and style of a winter fashion collection.
Campaign shot: Theater set highlighting the intricate details of a velvet outfit.
Artistic photography: Valisseia wearing a stunning red velvet dress, reminiscent of a painted masterpiece.
Exquisite details: Winter campaign shoot at the Shila Hotel in Athens, capturing the delicate and alluring elements of the collection.
legant beauty: Moody campaign shot at the Sila Hotel, conveying the enchanting atmosphere of madame shoushou's collection.
legant beauty: Moody campaign shot at the Sila Hotel, conveying the enchanting atmosphere of madame shoushou's collection.
Dramatic campaign photo: Greek madame shoushou brand portrayed against a striking black background in a theatrical setting.

For madame shoushou's AW20/21 collection, I crafted a campaign. Inspired by the collection's softness and inspiration found in dreaming, I sought to capture the essence of the brand through visual storytelling. Inspired by Baroque paintings and Rodney Smith’s theatrical work, I applied a sense of understated opulence to two separate photographic concepts. The selection of models, locations, post-production, and styling speak to the understated opulence and offered visuals to be strategically utilized across various social media platforms to amplify the brand's aesthetic and connect with the audience, further establishing madame shoushou as a purveyor of romantic and nature-inspired fashion.

A DELICATE MOOD

AWARENESS CAMPAIGN

CONCEPT DEVELOPMENT & IDEATION/ LOCATION SCOUTING & SELECTION/ MODEL CASTING/ LOOKBOOK DESIGN

PHOTOGRAPHER: Gella Valavanis

CREATIVE DIRECTOR: Veronika Chrysagi

CLIENT: madame shoushou